Timestamps: 

00:00 – Introduction

01:38 – Impact of marketing on businesses 

03:46 – Criteria for selecting influencers

20:42 – How agencies work

26:42 – Advice for brands 

Brief about The Maven Show podcast

In this episode of The Maven Show, Rohit Arora, the founder and CEO of Mavenwit, hosts Yuliya, the marketing communications expert. They initiate the conversation by discussing the influence of marketing on businesses and brands. Yuliya gave clear information on the requirements for approaching influencers for brand marketing. They also talked about the interconnection between brands, agencies, and influencers. Lastly, Yuliya gave advice to brands on how to choose their influencers.

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Yuliya – https://www.linkedin.com/in/yuliya-gorenko/

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