Timestamps:

00:45 – Introduction

1:53 – Getting into digital marketing

3:34 – Difference between mid size company and large size accounts of the companies and Startups

5:26 – Budgeting 

7:20 – Difference between companies who have already done too many campaigns and the companies that are just getting started

9:12 – How to make the best landing page for compelling for maximum conversions

10:46 – How to go for creatives

11:50 – How long does a creative take

13:20 – How to launch a successful PPC campaigns 

Brief about The Maven Show podcast

In this episode of The Maven Show, Rohit Arora, the founder and CEO of Mavenwit, hosts Drew, founder and CEO of Digital Drew and Marketing Expert. The two discuss how to launch a successful PPC campaign. They start with differentiating the conversion cycle in large and medium size companies to that of startups. They go about discussing keyword efficiency. Drew emphasizes on testing out data for new companies, auditing campaigns through google docs or word doc. He talks about having good product description and imagery/videos and having a clear plan of action. Drew further provides tips on ideation of creatives, landing page and then finally scaling.

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Website – https://www.financialsurvivalnetwork.com/category/kerry-lutz-podcasts/

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