Timestamps:
00:00 – Introduction
00:22 – What influences the ceaseless change in digital marketing trends? The digital marketing industry is characterized by rapid expansion, generating new trends constantly . The advent of the internet with an ever-ending surge in the number of people and the time they spent on the internet has made typical mass-marketing tactics used in television and newspapers obsolete. This created the urgency for a more personalized straight to your doorstep type of marketing.
02:00 – Why personalized marketing? And, how did the personalization aspect of marketing evolve? Email marketing was the initial minor step from traditional mass-marketing that gave rise to the personalization aspect of marketing, changing the face of digital marketing and its tactics.
04:35 – How big data drove changes in the digital marketing industry? And, what factors made personalization tactics on the top of the agenda of today’s businesses? The abundance of users’ personal data on social media platforms as well as the advancement in new technologies and search engine optimization have been utilized by businesses, extracting big data for the purpose of predicting buyers’ future choices.
07:00 – Big data utilization by businesses can raise users’ security and privacy concerns. Can these security and privacy concerns limit the expansion of digital marketing? And, What are the steps that can be taken to tackle the risk of users’ security and privacy?
09:17 – What do businesses need to do to build trust with their increasingly autonomous customers? What digital marketing tactics do businesses need to employ in order to foster customer engagement? The availability and variety of online platforms have given consumers the capability to have more say as stakeholder, for example, customer generated contents as in the form of product online reviews can impact the choices and decisions of potential buyers.
12:40 – Agile marketing, a branch of content marketing, which consists of fast and relevant marketing tactics that grant the company in the eyes of the consumers. Finding an efficient way to communicate and engage consumers is key to facilitating trust with consumers.
14:25 – What promises does the future bear for digital marketing? How can the advancement of technology and search optimization impact the decision-making process in the marketing industry?
16:50 – Conclusion and Recap.
Brief about The Maven Show podcast
In this episode of The Maven Show, the group discusses the rapidly expanding nature of the digital marketing industry and its frequently changing trends. The Maven team delves into analyzing the major factors that drive these frequently changing trends and looks at the challenges ahead of the digital marketing industry.
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#DigitalMarketing #DigitalMarketingIndustry #PersonalizedMarketing