Timestamps:

00:00 – Introduction

01:50 – How do people with no solid experience in digital marketing have a shot in the field? Online courses are a significant help with learning about this field. MOOCs are Massive Open Online Courses that are very helpful. The only major downside to these can be that you may have to pay to access them, but they cost very little money. There are many upsides to this. They are very flexible and many organizations accept these courses. Platforms like Udemy, YouTube, Skillshare, Coursera, and Google are beneficial to help with courses as well.

06:43 – How can one self learn? There really is not a set formula for this, from reading books to doing courses, can help. One needs to realize that there is more to learn and keep one’s mind open.

07:50 – What backgrounds can benefit digital marketing? Someone from IT can use their knowledge of AI and algorithms to help with SEO-optimized tools. A background in art and design can help with creating attractive advertising content. Creative Writers can help create an engaging narrative. An Environmental Studies background also helps in creating a more environmentally conscious brand. Someone with a law background may help in convincing customers to buy their products.

10:43 – What is something said that would be put differently by the team about digital marketing? An important aspect often ignored by those starting out is the aspect of networking. People tend to underestimate how far digital marketing has progressed today. And stumbling a little in the career is a crucial part of the process. What is important is you learn from these.

13:28 – What are some digital marketing skills benchmarks? You can easily look up the ‘Target Internet Digital Skills Benchmark’. It is comprehensive that measures your skills and shortcomings across several areas of digital marketing. It gives you a graph of your skills along with detailed written analysis, along with a suggestion on how to fill these gaps in your knowledge.

Brief about The Maven Show podcast

In this episode of The Maven Show, The group discusses How To Enter Into The Digital Marketing Industry, Online courses are a significant help with learning about this field. MOOCs are Massive Open Online Courses that are very helpful, How can one self learn? What backgrounds can benefit digital marketing? What is important is you learn from these.

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