Timestamps:
00:00 – Introduction
00:42 – What is brand loyalty? It is a customer’s dedication to a brand over other competitors. Levels of loyalty – recognition, preference, and insistence. The first is the consumer identifying your product. Preference is when someone actively desires your brand over someone else’s. Insistence is when customers identify with your brand and insist on your brand.
04:20 – Why brand loyalty? It is more expensive to attract new customers than to keep them. Existing customers are more likely to buy new products. Loyal customers may put out a better brand image.
06:00 – How do businesses build brand loyalty? The first is making a good brand image. Loyalty is produced more easily when customers have something to relate to. Engaging with customers is another way. Personalization is also super important.
08:24 – The message consumers want to convey to their peers.
10:09 – Conclusion
Brief about The Maven Show podcast
In this episode of The Maven Show, the group discusses the importance of brand loyalty. They talk about why it is important and what are the three levels of brand loyalty. They go in-depth about the importance of brand loyalty in digital marketing. They then move on to why brand loyalty is essential to digital marketing and how brands can build brand loyalty simply through digital marketing.
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