Timestamps:

00:00 – Introduction

02:29 – What marketing foundation should any businessman possess? Understanding the tactical approach to marketing vis-a-vis the strategic approach

04:33 – The purpose of marketing to a business is to drive revenue to the business; What is the magic word that makes revenues to stream?

06:42 – Why is it tricky to answer the question: what’s a good percentage for a return on investment?

08:40 – how to fit a particular strategy or tactic into business? What is the difference between strategy and tactic in marketing?

11:44 – What is the exact definition of the term strategy, which is often misunderstood? And, why is there confusion between strategy and tactic in marketing?

15:10 – The key to success for small businesses depends on their ability to nurture the relationship with their customers and the community they are serving; what needs to be done? And, how? 

Brief about The Maven Show podcast

In this episode of The Maven Show, Rohit Arora, founder and CEO of Mavenwit, hosts Mr. David Baer, the marketing strategy consultant and podcaster. Here, in this interview, David gives a great tutorial on marketing strategy unpacking a set of concepts and clarifies misconceptions about marketing strategy.

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Additional Resources:

Mavenwit Consultation ► https://www.mavenwit.com/consultation/

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Join this channel to get access to perks ► https://www.youtube.com/mavenwit

The Maven Show ► https://mavenwit.com/the-maven-show/

The Prepared Group ► https://thepreparedgroup.com/

Baer On Marketing ► https://baeronmarketing.com/ 

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Apple Podcast ► https://mavenwit.com/the-maven-show/apple-podcast

Amazon Music ► https://mavenwit.com/the-maven-show/amazon-music

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Spotify ►https://mavenwit.com/the-maven-show/spotify

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TuneIn ► https://mavenwit.com/the-maven-show/tunein

Podbean ► https://mavenwit.com/the-maven-show/podbean

Player FM ► https://mavenwit.com/the-maven-show/playerfm

Listennotes ► https://mavenwit.com/the-maven-show/listennotes

RadioPublic ► https://mavenwit.com/the-maven-show/radiopublic

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