Timestamps:
00:00 – Introduction
3:51 – Why being on social media is important
4:15 – Understanding your buyers and going to where they go
7:19 – Needing to generate a demand for customers and making them aware you exist but you also understand them
9:20 – Demand generation framework
13:22 – Having a content marketing strategy is a must and can help solve problems for you and customers. Developing a strategy will bring in more customers.
16:37: Focusing on three to five content pillars to create more interest.
17:00 – Producing long form content like podcasts can become your main social media market
22:20 – Whilst Linkedin is the best source for B2B marketing but at the current moment TikTok is heading in the right direction
25:20 – Advice for someone trying to get started on social media
Brief about The Maven Show podcast
In this episode of The Maven Show, Rohit Arora, the founder and CEO of Mavenwit, hosts Paul Slack, founder of VendeDigital. Rohit and Paul discuss how using social media can help your company bring in more customers. Paul speaks about the way social media can have an impact on your company, the fact it can be beneficial to everyone but how to use various social media strategies to attract an audience. Paul also emphasizes the future of social media such as how more and more companies are regularly using TikTok.
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#socialmedia #B2Bmarketing #VendeDigital