Timestamps:

00:00 – Intro

01:00 – History of marketing, how and why advertising began, how the advent of the internet changed the landscape of marketing, and despite this the basic structure of marketing has not changed. What has changed in marketing then? New techniques and tactics of persuasion have been developed by companies.

04:50 – What is digital marketing? In simple terms, it is promoting products and services via the internet. A little reminisce about the early days of digital marketing. Why digital marketing became favorable. Speed and accessibility were key in its development. Internet as the ‘information superhighway. People spent a lot of time online, and the rise of social media and online shopping helped that.

08:15 – Pros and cons of these businesses. The benefit-to-cost ratio of online ads was advantageous. People began buying what they saw online. Marketing time was no longer limited but expanded throughout the day. Cookies became an essential tool for marketing for companies. These helped design user-specific ads. Raises concerns about privacy. The feedback loop has gotten shorter, so if consumers don’t like something they can talk directly to them through social media.

11:43 – Gen Z and digital marketing, increasing use of Instagram, Twitter, and TikTok. Digital marketing may shift to these platforms in the next few years.

12:29 – How does one break into this industry? The industry is very dynamic and creative and you need to match the pace. There is something in it for everyone—a Never-ending cycle of learning and creating. Acquisition of skills can happen through short online courses and is very easy. You also get exposed to more people. Freelance or remote working is also an option. An average digital marketer makes about 3-4 Lacs.

15:57 – Challenges in the field. Very competitive, almost like you vs. the world.

16:50 – What Mavenwit has to offer. Mavenwit takes marketing and technology very seriously. Tapping into the psychology of the consumer and using it to market them. They have experts in marketing and data science to help consumers and businesses both. They focus not just on consumers but also on investors.

18:39 – Conclusion and recap.

Brief about The Maven Show podcast

This episode of The Maven Show is all about a beginner’s introduction to digital marketing. The Mavenwit team goes in-depth and detail about the history of this wide and wonderful world. So, we start with the very beginning of marketing and its roots from about 200 years ago.

We then talk about how the landscape of digital marketing changed over the years with the introduction of the “information superhighway” known as the internet. So what is digital marketing? In simple terms, it is promoting products and services via the internet. A little reminisce about the early days of digital marketing. Its speed and easy accessibility made it perfect for its accelerated development. The rise of social media sites like Facebook, Twitter, and Instagram also helped develop this industry.

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