Timestamps:
00:00 – Introduction
01:10 – What is social media marketing? It is marketing tailored specifically for social media consumers. All about creating and optimizing brand profiles. It is easy for consumers to boost a brand. A good way to build brand loyalty.
05:49 – Some examples of how brands can use social media. Incentives for consumers to boost brand awareness like giveaways. Live Streaming helps in increasing engagement too. Different platforms have a different audience and thus brands should use different tactics.
10:07 – How can businesses get started with social media marketing? 70-20-10 rule. 70% of posts should be dedicated to news regarding the business, 20% should be brand value and 10% should be ads. Know your audience. Know your competition as well. Create content that is interesting
13:09 – Conclusion
Brief about The Maven Show podcast
In this episode of The Maven Show, which is the first in a miniseries of two episodes on the topic of social media marketing, the group discusses the basics of the same. They talk about what it is and how it is so beneficial to both brands and consumers alike. They then talk about tactics of how brands can use this tool to grow their reach and sell more products. They then give a brief description of how brands can break onto the scene of social media marketing.
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