Timestamps:
00:00 – Introduction
01:20 – How do we define marketing? What does it mean to market something? Internet users are bombarded with ads for products, while spending time on social media platforms. In the era of ecommerce and digital marketing, consumers are endowed with access to a greater variety of products at good prices. As online shopping became the main source where people make purchases, does this mean that digital marketing and social media marketing have become the only channels for reaching out customers? What is key to effective marketing?
07:30 – The rapid digitization of the marketing industry has given rise to a greater variety of platforms and channels to reach out customers Facebook, shopping sites and Apps, etc.- Does this mean that non-digital methods have become negligible in today’s marketing?
14:15 – What role can marketing agencies do in the age of digital marketing? The abundance of channels and platforms such as social media offers many business direct channels to their potential customers. Can businesses ensure effective reach out and communication with their customers without the aid of specialized marketing expertise?
16:52 – What role Email marketing can play? Email marketing has been deemed the initial starting point where digital marketing sprung. With the presence of other digital channels, how can email marketing play an effective role as part of marketing strategy?
19:00 – Conclusion
Brief about The Maven Show podcast
In this episode of The Maven Show, Rohit Arora, The Founder and CEO of Mavenwit, hosts Sunir Shah, the Founder & CEO of Appbind, and John lang, the partnership manager at Maropost. The advent of digital marketing, one of the greatest milestones of our digital age, has been hailed as a game changer in the world of marketing. It is evident that digital marketing has countless great hits, but does this digital marketing boom bear no shortcomings? Does the advancement of digital marketing mean that traditional marketing is being superseded, and hence became obsolete? Rohit, Sunir and John bring in their valuable practical expertise as well as their valuable academic knowledge to define what marketing really is in 2022. Our esteemed experts dive into the depth of today’s challenges and risks, and what business needs to be aware of in order to ensure resolute reach out to and maintain building trust with their potential customers.
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#Marketing #digitalmarketing #emailmarketing